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Blown away.


This post was written by Jay Hollywood

We’ve been incredibly humbled by the amazing feedback and response to the launch of our new website recently.  We’d like to say a big thanks to all those who have sent us emails and tweets over the last few weeks, and to all of the blogs and gallery sites that have featured us.

In particular, Awwwards, The Best Designs, Site Inspire, CSS Design Awards, and Webcreme – sites which help form much of our own inspiration and include websites of the highest calibre in the industry.

Taking out Site of the Day and the Developer Award from arguably the most renowned website awards site, Awwwards, really tops it all off. A big thanks from all of us Humaans!

By Jay Hollywood on 18 June 2014 2 Comments

Humaans and the Web #6 – On the 8th day…


This post was written by Paul Spencer

The day is finally here. You and your team have slaved over the latest website for months and your boss is nodding smugly as the QA gives the all clear. Everyone’s high fiving and the champagne cork is about to fly across the room to hit Greg in HR, but wait! Is that really the end?

The methodology in delivering an effective product that will meet the client’s objectives is the primary goal when building a web site, but often there’s no consideration to the above-and-beyond finishing touches that will set your work apart from others. Have you done anything unexpected of you to go the extra mile?

When we experience something that is unexpected or unanticipated, the reaction evoked is a sense of wonder, astonishment or amazement. Are there any small surprises built into the user experience while the user is navigating your project? Surprises not only satisfy the user, but also capture attention, keeping them on task. Surprises can be anything from ‘easter eggs’, pockets of text with personality and flair or maybe even a compliment.

Surprises and finishing touches are often referred to as ‘delighters’. Delighters are small satisfying points of difference that form a favourable and memorable impression on the user. We respond well to small, unexpected and playful pleasures, so before your project wraps take a few moments to think of what delighters are included.

Only then should you unwrap that gold foil and uncork. Look out Greg!

By Paul Spencer on 5 June 2014 1 Comment



This post was written by Jay Hollywood

Almost two years since we unveiled the second incarnation of our website, we’re really excited to present the all new – a presence which better reflects our evolution as an agency, our voice and our focus on human interaction.

We started this process almost a year ago – first planning the evolution of our brand (a more detailed post on that is coming shortly) and then looking at how this translated to our website. Over time, our thinking has evolved and we’ve refined a number of components throughout. That time has enabled us to deliver the final outcome which you see today, one which we’re all very proud of. We hope you enjoy.

By Jay Hollywood on 20 May 2014 4 Comments

At the Mercy of Google


This post was written by Mark Gale

Google is great for users, it instantly provides us anything we need to know right at our fingertips. However, from a business point of view their near monopolistic hold on online search means Google ‘own’ how you reach your potential audience.

There are plenty of scary stories of how Google’s algorithm changes have spelt near death for previously high ranking websites! In the face of this seemingly Orwellian control over the fate of your website, how can you take some measure of power back? Quite easily as it happens.

Continue reading

By Mark Gale on 2 April 2014 No Comments

Humaans and the Web #5 – Once upon a time…


This post was written by Paul Spencer

Once upon a time

Telling stories is inherently human; they are entrenched into our culture and history. More importantly though, we relate to stories.

It can sometimes be a struggle to recall and explain factual information from memory. However, it’s a lot easier to communicate something if the elements include a narrative, a voice, compelling characters and perhaps a sense of conflict that all lead to a clear message. Our brain retains more information when our senses are stimulated.

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By Paul Spencer on 2 August 2013 No Comments

Humaans and the Web #4 – Familiarity breeds engagement


This post was written by Humaan

The old saying is not necessarily true. Rather than feeling contempt, web users tend to react positively toward familiar elements within a website or application.

This familiarity bias can be exploited to make radically new ideas and approaches to web design appear seamless and natural. Even when unleashing a bold new creative approach, try to incorporate visual or experiential aspects that users are likely to have encountered before.

Think about it in terms of ordering a hamburger or a pizza. When faced with menu choices many people will favour what they already know and like. Even when a range of gourmet options are attractive they will have the most impact in conjunction with familiar taste sensations.

The familiar reinforces previous user experiences, while the new adds flavour and a sense of discovery and excitement.


By Humaan on 12 July 2013 No Comments

Lions Australia website wins international award


This post was written by Humaan

The Humaan team were delighted to hear that the Lions Australia website won first place in the multiple district category at the 96th International Lions Convention, held recently in Hamburg, Germany.

Given that the entrants came from Lions clubs all over the world this was a fantastic achievement. It was also a testament to the vision of Rob Oerlemans and Alex Maitland at Lions Australia that their website conform to best practice in terms of user engagement.

You can view the award-winning Lions Australia website here:

By Humaan on 10 July 2013 1 Comment

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