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Are popups still a good idea?

07Nov2016

This post was written by Sandy Lim

person hit in the face by a flying newspaper (aka. the likely user experience when confronting an unexpected popup)

Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups for pushing their marketing messages. Why?

No, they’re not lazy. Not entirely, anyway. It turns out that even though popups are the most disliked form of online advertising, and have been for a long time, they still work.

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By Sandy Lim on 7 November 2016 1 Comment

Better UX for browsing apartments

28Sep2016

This post was written by Dan Moore

Image of people looking for an apartment

For the better part of a year we’ve been working closely with Perth-based property developers, Finbar, on a number of websites to promote their apartment buildings. One of the key questions we wanted to address along the way was “how could we provide a better user experience for browsing yet-to-be built apartments through a digital interface?”.

This post explores the challenges we faced along the way in addressing this question, to the final outcome of the new ‘Apartment Explorer’ including some initial results.

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By Dan Moore on 28 September 2016 No Comments

Bringing a product homepage to life

12Sep2016

This post was written by Paul Spencer

animating-a-waaffle

If you missed it, a few months ago we at Humaan released a social aggregation platform called Waaffle.

The marketing site features an animation sequence which is bound to the natural scrolling of the page. Because this animation received an overwhelmingly positive response we thought we’d break down a portion of this sequence and explain how it was accomplished. Unfortunately we can’t break down the entire sequence as that would make for an exceptionally long blog post and nobody wants that (tldr).

For this tutorial we’ll create a stripped back, simplified version of the office scene which appears in the bottom portion of the Waaffle homepage.

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By Paul Spencer on 12 September 2016 No Comments

Getting more from social media

25Jul2016

This post was written by Humaan

Waaffle logo

Last week, we launched our latest project: Waaffle – a platform that aggregates social media posts for, well… lots of things.

We wanted to make it easy for people to keep an eye on what’s happening in the social sphere, gauge how well their marketing efforts perform, and re-share content from multiple social media platforms on their website or app.

With Waaffle, you can:

  • run social media competitions and campaigns,
  • add public displays to your live event,
  • re-publish content to your website or app,
  • follow popular hashtags and their conversations,
  • watch for memes and picture trends,
  • monitor audience and competitor activity,
  • and more!

It’s simple – create a campaign and add feeds to follow hashtags and accounts across selected social media websites. Waaffle collects the relevant posts, offers insights on key metrics, and provides simple publishing tools for sharing your campaign with the world.

Learn more about Waaffle’s great features or check out the website at:

http://waaffle.com

By Humaan on 25 July 2016 No Comments

Our website launch checklist

11Jul2016

This post was written by Jay Hollywood

Website Checklist

While possibly the least glamorous part of launching a website, quality assurance is key to the success of any digital project. One of the most useful tools in our QA toolkit is our trusty website checklist, which we use at several stages of a project, covering everything from content and rendering to optimisation and security.

Lately, we’ve discussed our process at a few presentations here in Perth. This checklist has been so useful for us, and our fellow web creatives seem to like it too. So we thought we’d share it with the wider community to help everyone continue making the web better.

http://humaan.com/checklist/

Feel free to use, adapt and repurpose this for your own needs. We’ve intentionally kept it generic so it can be used in a wider range of projects – but you may need to add to it if you’re working on something special.

Happy launching!

Like this post? You should follow Humaan on Twitter

By Jay Hollywood on 11 July 2016 1 Comment

Anatomy of a Successful Web Project

04Jul2016

This post was written by Mark Gale

illustration-coffee

All successful web projects have one thing in common: a genuine collaboration between agency and client.

Sure, great design and development are a necessity, but these should be a first principle for any professional agency. It is the fit between the client and the agency that underpins a truly unique outcome that exceeds all expectations.

Over the years, we’ve worked with a variety of clients on a broad range of projects. With quality design and build as par for the course, here are the ingredients we’ve found that are common to fruitful collaboration.

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By Mark Gale on 4 July 2016 No Comments

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