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Humaans and the Web #4 – Familiarity breeds engagement


This post was written by Humaan

The old saying is not necessarily true. Rather than feeling contempt, web users tend to react positively toward familiar elements within a website or application.

This familiarity bias can be exploited to make radically new ideas and approaches to web design appear seamless and natural. Even when unleashing a bold new creative approach, try to incorporate visual or experiential aspects that users are likely to have encountered before.

Think about it in terms of ordering a hamburger or a pizza. When faced with menu choices many people will favour what they already know and like. Even when a range of gourmet options are attractive they will have the most impact in conjunction with familiar taste sensations.

The familiar reinforces previous user experiences, while the new adds flavour and a sense of discovery and excitement.


By Humaan on 12 July 2013 No Comments

Lions Australia website wins international award


This post was written by Humaan

The Humaan team were delighted to hear that the Lions Australia website won first place in the multiple district category at the 96th International Lions Convention, held recently in Hamburg, Germany.

Given that the entrants came from Lions clubs all over the world this was a fantastic achievement. It was also a testament to the vision of Rob Oerlemans and Alex Maitland at Lions Australia that their website conform to best practice in terms of user engagement.

You can view the award-winning Lions Australia website here:

By Humaan on 10 July 2013 1 Comment

Humaans and the web #3 – The power of Persuasion


This post was written by Paul Spencer

Power of Persuasion

The decisions made when approaching the design of a project have a tremendous effect on the way users interact with the content and where they are likely to navigate.

Less is more.

Users are more likely to make a decision when there are fewer options, particularly when your intention is to encourage an action (eg Sign Up, Buy now or Contact Us). When designing a website, a structure based around a hierarchy of clearly defined goals will help determine priorities. Use these priorities to develop your content and define clear pathways for users to navigate and understand the intended goal.

People enjoy the process of discovery.

Using design to provide glimpses of information will imbue a curiosity within the user, encouraging them to further explore the content. Limiting the amount of information that is readily available aids in data retention and understanding, increasing the potency of the content.

Effective content, design and user experience often follow the ‘goldilocks principle’; not too much, or too little, but just the right amount. The aim should be to create the most efficient, accurate depiction of your intended goals and information, allowing your audience to explore and make simple decisions based on clearly defined options.

By Paul Spencer on 19 April 2013 1 Comment

Humaans and the web #2 – Aesthetic-Usability Effect


This post was written by Paul Spencer

With great design, comes great usability. Aesthetically pleasing designs are easier to use, at least that that’s the way we perceive it. Aesthetic-usability Effect describes a phenomenon where people perceive quality design with a greater sense of usability than a counterpart with lesser aesthetics.

Strong aesthetics and great design is an aspiration we should all strive towards on the web. Good design promotes usability and encourages the user to be immersed in the overall experience of the website, app or interface, and affords a greater threshold for misgivings.

By Paul Spencer on 5 February 2013 1 Comment

Humaans and the web #1 – Cognition


This post was written by Paul Spencer


We dont want to think more than we have to. Navigating and understanding a website should be simple – the more choices, the harder we make the user work. The responsibility for meeting a users needs and wants rests purely with the structure of information.

By flooding the architecture of your page with content, you are overwhelming the senses. Digesting the material becomes difficult for the user and therefore you deliver a counterintuitive experience. Information should be restricted at first glance, yet provide clear paths for the user to explore content if they are interested in doing so. Research what your targeted demographic is seeking and optimise your content using a priority hierarchy.

Simplicity and efficiency are qualities that should be cultivated to provide great user experience.

By Paul Spencer on 2 November 2012 1 Comment

PHP and the Dropbox API


This post was written by Lee Karolczak

Dropbox’s API is a powerful feature of an already handy service. However, being primarily a PHP developer I was a little disappointed that they didn’t include an official SDK for this platform and what third-party libraries that were available unfortunately came with a number of bugs. As such we have decided to give a brief introduction to using the Dropbox API in a PHP development environment.

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By Lee Karolczak on 24 August 2012 20 Comments

Is an outstanding first impression enough?


This post was written by Humaan

If our decisions were based on first impressions alone, life would be a lot simpler. It would take you seconds to evaluate a potential partner, you’d know right away whether to do business with someone, and having a beautifully designed website would be enough to attract new clients.

There’s no denying the importance of the first impression, especially when it comes website design. But while we’ve been so focused on the aesthetics, we’ve stopped thinking about what sort of impression we’re making overall.

Creating a lasting impression takes more than good design. You also need quality content. It takes a person just a few seconds to scan a web page and work out if it relates to what they’re looking for – and it’s the content’s job to convince them that, indeed, it is.

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By Humaan on 15 August 2011 No Comments

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