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JDG Accountants had recently established their new accountancy and business management practice along with a simple and bold brand. They approached us to help realise their online presence that reflected their brand while avoiding the cliches of the sterotypical business website.

JDG Responsive

Working without brand imagery or photography always poses a unique challenge, and we strategised an execution that would play on the boldness of the JDG logo and incorporate the highlighted full stop as a dynamic brand element. The user experience would be intuitive and straightforward with a sense of delight throughout.

JDG Responsive
JDG feature

Standing apart from the typical Accountancy practice and reflecting the JDG difference, the website would provide the target audience with a sense of professionalism, dynamism and provide a direct reflection of the modern approach offered.

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Having recently established my new accounting practice, I approached Humaan to establish the firm in the digital space. At the outset Humaan conceptualised what we wanted to achieve and fully understood our target audience. They were competent, professional and found a way to balance all our needs under a short deadline. A lift-off in brand identity and awareness, achieved by creating a highly engaging and aesthetic website. It was a pleasure to work with Humaan – very impressive!

Julian Girolamo, Principal – JDG Accountants

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