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As part of an extension of Mideast Tunes, a new exciting podcast series was being produced to support the artists and the platform. We were approached to strategise and develop the brand and website to support the new podcast series 'Mideast Tunes Radio', intended to engage and immerse listeners, encouraging them to explore podcasts from Mideast Tunes and others.

Identity

The new identity would reflect the main Mideast Tunes brand but also stand out on its own to reflect the nature of the podcast series. A modern, bold mark would be used as the primary brand element, promoting the series through the website and embeddable players throughout the web.

Execution

An visually engaging and dynamic feeling presentation of content was paramount to encouraging exploration through the content and making a mark for the website. While the medium is audio focused, the structure and use of imagery and grids throughout adds to the immersive feeling of the website and provide useful information in a usable and unique way.

As with the main website and Apps, the episodes needed to cater for both Arabic and English content.

Podcast episodes feature their own unique pages, supported by relevant visuals and information that allows the listener to dive deeper and explore beyond the audio.

Supporting website, we developed custom embeddable players to allow listeners to share and embed the Mideast Tunes Radio podcasts throughout the web. The players will track listen count and allow users to favourite episodes as well. Here's two examples in Arabic and English.

It's intended that the website will quickly grow with content and episodes from a variety of podcast series that support Mideast Tunes, so a convenient way to easily find an episode or show was developed through the Mideast Tunes Radio filter page. Here users can conveniently explore shows, tags and producers finding new and relevant content as they need.

Outcome

The Mideast Tunes Radio website has established itself as an exciting new platform to promote artists and music within Mideast Tunes and beyond, backed up by an immersive user experience that encourages exploration and sharing throughout the web.

Visit Mideast Tunes Radio

"Humaan did an amazing job in record time to meet all our needs for this project. The end result exceeded our expectations and we couldn't be more pleased with their work."

Esra'a Al Shafei, Director

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