Design & UX
The new design would be cleaner, with balanced layouts and distinctly defined elements, enticing audiences with emotional prompts and engaging photography. Copy would be scrutinised across the board, ensuring key messages were communicated clearly and meaningfully to offer users a richer experience. While each section of the new website would be defined by its own aesthetic, we would uphold an overall consistency in brand, colour, space, voice and experience.
Seamlessly optimising this approach for desktop, tablet and mobile would be paramount. The outcome would be highly visual and engaging, providing clear calls to action, intuitive navigation and a delightful journey for every user.