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Posts by Paul Spencer

The web isn’t what it used to be

25 October 2018

When I began my career the web industry was very different to today. I entered the workplace, fresh from university, eager to plant my flag in the metaphorical summit of web. That ambitious determination took a...

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Bringing a product homepage to life

12 September 2016

If you missed it, last month we at Humaan released a social aggregation platform called Waaffle. The marketing site features an animation sequence which is bound to the natural scrolling of the page. Because this animation received an...

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Once upon a pirate

26 November 2015

While I’ve always been human, four years ago I was thrilled at the opportunity to become a Humaan. It wasn’t hard to notice the fine work Jay and Karen had been doing at the time but...

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Humaans and the Web #6 – On the 8th day…

The day is finally here. You and your team have slaved over the latest website for months and your boss is nodding smugly as the QA gives the all clear. Everyone’s high fiving and the champagne cork is...

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Humaans and the Web #5 – Once upon a time…

Telling stories is inherently human; they are entrenched into our culture and history. More importantly though, we relate to stories. It can sometimes be a struggle to recall and explain factual information from memory. However, it’s...

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Humaans and the Web #4 – Familiarity breeds engagement

The old saying is not necessarily true. Rather than feeling contempt, web users tend to react positively toward familiar elements within a website or application. This familiarity bias can be exploited to make radically new ideas...

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Humaans and the web #3 – The power of Persuasion

The decisions made when approaching the design of a project have a tremendous effect on the way users interact with the content and where they are likely to navigate. Less is more. Users are more likely...

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Humaans and the web #2 – Aesthetic-Usability Effect

5 February 2013

With great design, comes great usability. Aesthetically pleasing designs are easier to use, at least that that’s the way we perceive it. Aesthetic-usability Effect describes a phenomenon where people perceive quality design with a greater ...

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