Being a good writer doesn’t mean you can write good web content. This is something many businesses don’t anticipate when deciding to write their own website copy, often resulting in project hold-ups, if not a last-minute scramble to prepare ...

Let’s consider what we expect when we engage with a brand… A functional product. Respectful customer service. Honest communication. Sound familiar? Seems safe to say we don’t go into a transaction hoping for a substandard ...

Let’s talk about shopping cart abandonment. That’s when visitors leave your site without making a purchase. It’s a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year. Almost 70% of online ...

Accessibility is most commonly associated with designing for “people with disabilities”. And even when we talk about it being for “everyone”, the concept is still so abstract, it tends to carry the idea that accessibility is for someone else. A ...

Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups for pushing their marketing messages. Why? No, they’re ...

These days, you can’t roll out of bed without landing on some words. Every marketer, designer, writer and reader should be able to tell you what good copy entails. It feels right, sounds good and delivers results. The end. Of course, there’s ...