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Posts by Sandy Lim

The importance of UX in e-commerce

7 February 2017

Let’s talk about shopping cart abandonment. That’s when visitors leave your site without making a purchase. It’s a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year. Almost 70% of online...

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Accessibility means designing for yourself too

17 January 2017

Accessibility is most commonly associated with designing for “people with disabilities”. And even when we talk about it being for “everyone”, the concept is still so abstract, it tends to carry the idea that accessibility is...

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Are popups still a good idea?

7 November 2016

Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups...

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The power of good copy (whatever that means)

31 March 2016

These days, you can’t roll out of bed without landing on some words. Every marketer, designer, writer and reader should be able to tell you what good copy entails. It feels right, sounds good and delivers...

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