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Design

How good design shows your brand is credible

Let’s consider what we expect when we engage with a brand… A functional product. Respectful customer service. Honest communication. Sound familiar? Seems safe to say we don’t go into a transaction hoping for a substandard outcome....

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The importance of UX in e-commerce

7 February 2017

Let’s talk about shopping cart abandonment. That’s when visitors leave your site without making a purchase. It’s a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year. Almost 70% of online...

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Accessibility means designing for yourself too

17 January 2017

Accessibility is most commonly associated with designing for “people with disabilities”. And even when we talk about it being for “everyone”, the concept is still so abstract, it tends to carry the idea that accessibility is...

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Better UX for browsing apartments

28 September 2016

For the better part of a year we’ve been working closely with Perth-based property developers, Finbar, on a number of websites to promote their apartment buildings. One of the key questions we wanted to address along the way was “how...

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Bringing a product homepage to life

12 September 2016

If you missed it, last month we at Humaan released a social aggregation platform called Waaffle. The marketing site features an animation sequence which is bound to the natural scrolling of the page. Because this animation received an...

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Investing in design

29 February 2016

The value of design in today’s world is unprecedented. It impacts everything around us, from business to culture and how we interact with each other. Good design can deliver better experiences, make our lives easier and...

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Once upon a pirate

26 November 2015

While I’ve always been human, four years ago I was thrilled at the opportunity to become a Humaan. It wasn’t hard to notice the fine work Jay and Karen had been doing at the time but...

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Web Directions 2015 Recap

19 November 2015

Another year, another Web Directions down. Seven of the Humaans attended this year, along with a wider Perth crowd who successfully Perthed the pants off Sydney and Web Directions in general. It was a great two...

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