Welcome to the blog.

Design

Optimising your images for faster load speeds and better SEO (a non-technical guide)

20 January 2020

As audiences become more aware of what makes a website terrible, brands are increasingly judged by the kind of web experience they provide. So we’re looking at images today. Specifically, how we recommend you treat your website...

Read more

How diverse teams create better outcomes

It’s a loud world we live in. With social media empowering just about every consumer, and brands competing for a slice of their attention, the case for creative and relatable marketing is stronger than ever. But...

Read more

The web isn’t what it used to be

25 October 2018

When I began my career the web industry was very different to today. I entered the workplace, fresh from university, eager to plant my flag in the metaphorical summit of web. That ambitious determination took a...

Read more

How good design shows your brand is credible

Let’s consider what we expect when we engage with a brand… A functional product. Respectful customer service. Honest communication. Sound familiar? Seems safe to say we don’t go into a transaction hoping for a substandard outcome....

Read more

The importance of UX in e-commerce

7 February 2017

Let’s talk about shopping cart abandonment. That’s when visitors leave your site without making a purchase. It’s a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year. Almost 70% of online...

Read more

Accessibility means designing for yourself too

17 January 2017

Accessibility is most commonly associated with designing for “people with disabilities”. And even when we talk about it being for “everyone”, the concept is still so abstract, it tends to carry the idea that accessibility is...

Read more

Better UX for browsing apartments

28 September 2016

For the better part of a year we’ve been working closely with Perth-based property developers, Finbar, on a number of websites to promote their apartment buildings. One of the key questions we wanted to address along the way was “how...

Read more

Bringing a product homepage to life

12 September 2016

If you missed it, last month we at Humaan released a social aggregation platform called Waaffle. The marketing site features an animation sequence which is bound to the natural scrolling of the page. Because this animation received an...

Read more