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UX

The web isn’t what it used to be

25 October 2018

When I began my career the web industry was very different to today. I entered the workplace, fresh from university, eager to plant my flag in the metaphorical summit of web. That ambitious determination took a...

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How good design shows your brand is credible

Let’s consider what we expect when we engage with a brand… A functional product. Respectful customer service. Honest communication. Sound familiar? Seems safe to say we don’t go into a transaction hoping for a substandard outcome....

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The importance of UX in e-commerce

7 February 2017

Let’s talk about shopping cart abandonment. That’s when visitors leave your site without making a purchase. It’s a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year. Almost 70% of online...

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Are popups still a good idea?

7 November 2016

Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups...

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Better UX for browsing apartments

28 September 2016

For the better part of a year we’ve been working closely with Perth-based property developers, Finbar, on a number of websites to promote their apartment buildings. One of the key questions we wanted to address along the way was “how...

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Humaans and the Web #6 – On the 8th day…

The day is finally here. You and your team have slaved over the latest website for months and your boss is nodding smugly as the QA gives the all clear. Everyone’s high fiving and the champagne cork is...

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Humaans and the Web #5 – Once upon a time…

Telling stories is inherently human; they are entrenched into our culture and history. More importantly though, we relate to stories. It can sometimes be a struggle to recall and explain factual information from memory. However, it’s...

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Humaans and the Web #4 – Familiarity breeds engagement

The old saying is not necessarily true. Rather than feeling contempt, web users tend to react positively toward familiar elements within a website or application. This familiarity bias can be exploited to make radically new ideas...

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