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UX

The importance of UX in e-commerce

7 February 2017

Let’s talk about shopping cart abandonment. That’s when visitors leave your site without making a purchase. It’s a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year. Almost 70% of online...

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Are popups still a good idea?

7 November 2016

Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups...

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Better UX for browsing apartments

28 September 2016

For the better part of a year we’ve been working closely with Perth-based property developers, Finbar, on a number of websites to promote their apartment buildings. One of the key questions we wanted to address along the way was “how...

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Humaans and the Web #6 – On the 8th day…

The day is finally here. You and your team have slaved over the latest website for months and your boss is nodding smugly as the QA gives the all clear. Everyone’s high fiving and the champagne cork is...

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Humaans and the Web #5 – Once upon a time…

Telling stories is inherently human; they are entrenched into our culture and history. More importantly though, we relate to stories. It can sometimes be a struggle to recall and explain factual information from memory. However, it’s...

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Humaans and the Web #4 – Familiarity breeds engagement

The old saying is not necessarily true. Rather than feeling contempt, web users tend to react positively toward familiar elements within a website or application. This familiarity bias can be exploited to make radically new ideas...

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Humaans and the web #3 – The power of Persuasion

The decisions made when approaching the design of a project have a tremendous effect on the way users interact with the content and where they are likely to navigate. Less is more. Users are more likely...

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Humaans and the web #2 – Aesthetic-Usability Effect

5 February 2013

With great design, comes great usability. Aesthetically pleasing designs are easier to use, at least that that’s the way we perceive it. Aesthetic-usability Effect describes a phenomenon where people perceive quality design with a greater ...

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