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Humaans and the Web #6 – On the 8th day…

5 June 2014

The day is finally here. You and your team have slaved over the latest website for months and your boss is nodding smugly as the QA gives the all clear. Everyone’s high fiving and the champagne cork is about to fly across the room to hit Greg in HR, but wait! Is that really the end?

The methodology in delivering an effective product that will meet the client’s objectives is the primary goal when building a web site, but often there’s no consideration to the above-and-beyond finishing touches that will set your work apart from others. Have you done anything unexpected of you to go the extra mile?

When we experience something that is unexpected or unanticipated, the reaction evoked is a sense of wonder, astonishment or amazement. Are there any small surprises built into the user experience while the user is navigating your project? Surprises not only satisfy the user, but also capture attention, keeping them on task. Surprises can be anything from ‘easter eggs’, pockets of text with personality and flair or maybe even a compliment.

Surprises and finishing touches are often referred to as ‘delighters’. Delighters are small satisfying points of difference that form a favourable and memorable impression on the user. We respond well to small, unexpected and playful pleasures, so before your project wraps take a few moments to think of what delighters are included.

Only then should you unwrap that gold foil and uncork. Look out Greg!

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