Not every business gets to share Instagrammable food experiences or the holiday of a lifetime, but that doesn’t mean the brand behind them has nothing interesting to say.
In reality, there are no “boring” brands or businesses — only boring stories.
Or rather, fascinating stories that just need to be brought to life.
The digital medium grants us countless opportunities to tell stories in an interesting way. We have access to not just visual effects, but audio, haptic and interactive technologies giving up-to-the-minute feedback and live updates.
But we’re getting ahead of ourselves. Before we can tell any story, we need to know what it is.
What makes a brand interesting is the human story behind it. It’s the purpose that makes the efforts worthwhile, the impact on humanity, the emotional journey, the quality that connects the brand with people. That’s the story we want to tell.
From there, it’s a matter of creativity — combining the “why” of the brand with digital design to tell the story in the right way.
Finally, interaction is an essential ingredient in every digital story. Remember that every person in your audience has their own purpose and goals too.
Through compelling and delightful interactive experiences, you and your visitors create a new story together, fostering stronger emotional connection and brand engagement.
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