Welcome to the blog.

Humaans and the web #1 – Cognition

We don’t want to think more than we have to. Navigating and understanding a website should be simple – the more choices, the harder we make the user work. The responsibility for meeting a users needs and wants rests purely with the structure of information.

By flooding the architecture of your page with content, you are overwhelming the senses. Digesting the material becomes difficult for the user and therefore you deliver a counterintuitive experience. Information should be restricted at first glance, yet provide clear paths for the user to explore content if they are interested in doing so. Research what your targeted demographic is seeking and optimise your content using a priority hierarchy.

Simplicity and efficiency are qualities that should be cultivated to provide great user experience.

Share

Like this post? Keep up with us on Twitter and Instagram.

Recommended

person hit in the face by a flying newspaper (aka. the popups experience)

Are popups still a good idea?

7 November 2016 Author: Sandy Lim

Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups...

Read Article
Dear Developer

Dear Developer. Love, Designer.

20 August 2015 Author: Kylie Timpani

Last month, a tweet by Yesenia Perez-Cruz, Senior Designer at Vox Media, caught my eye. Her tweet asked what seemed like a simple question:   I see an abundance of articles about how designers can make developers lives...

Read Article