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Humaans and the web #2 – Aesthetic-Usability Effect

5 February 2013

With great design, comes great usability. Aesthetically pleasing designs are easier to use, at least that that’s the way we perceive it. Aesthetic-usability Effect describes a phenomenon where people perceive quality design with a greater sense of usability than a counterpart with lesser aesthetics.

Strong aesthetics and great design is an aspiration we should all strive towards on the web. Good design promotes usability and encourages the user to be immersed in the overall experience of the website, app or interface, and affords a greater threshold for misgivings.

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