They made their mark as a bold brand with a strategic approach. Today Bonfire are recognised as one of Australia’s leading digital performance agencies, passionate about data and driven by results.
- Digital Strategy
- Responsive Design
- User Experience
- Intuitive Content Management
- Illustration & Animation
Not our first rodeo
In 2013, as a challenger brand, Bonfire first approached us to design their website. Their increasingly sophisticated approach and technological capability to serve a rapidly changing market since that time has fuelled remarkable growth. In 2019 it was time to reflect Bonfire’s maturity and authority with a renewed web presence.
The redesign was in equal measure a re-brand. Central to success would be Establishing a new structure, and an aesthetic and communication strategy that expressed the maturity of the Bonfire brand while offering a killer user experience would be the key to success.
Leading with experience
Our bespoke approach to user experience delivered an optimised, responsive and accessible front-end that is purpose-built for performance. What’s more, every visual element was created and selected to convey Bonfire’s expertise and outcome-driven offering.
A high quality experience
The challenge was to create a highly detailed interface incorporating animated and interactive elements that mirrored Bonfire’s approach. From the homepage jellyfish to animated exploded graphics, there is subtle detail woven through every page that remains true to the brand.
Structure and flexibility
A modular content system powers their vast portfolio and captures the diversity of the work and the clientele without sacrificing the agency’s high presentation standards.
The ROI of good content
Bonfire’s blog and resources aim to build engagement and audience reach. At the same time, publishing gated content enables the agency to grow their subscriber database as they continue to showcase brand credibility.
“Jay, and the Humaan team, have been the benchmark in web development across Perth (potentially Australia) for the last decade. I’ve had the pleasure of working with them on 2 Bonfire website builds in that time. Creative, innovative, original, and very efficient – is the best way to describe their approach. Their raft of awards are testament to their quality. Highly recommend!”Rene LeMerle
Head of Marketing, Bonfire
A presence in the future
With a future-facing architecture that combines flexibility and innovative design, Bonfire’s digital platform isn’t just perfect for their needs today. It is primed to evolve with them for many years to come.