Boutique Homes balances clever design and the personalised attention of a specialist builder, creating functional homes with a premium touch.
- Digital Strategy
- User Experience Design
- Responsive Design
- Modular Content System
- Interactive Components
- Highly Custom Build
A Boutique brand experience
The new Boutique Homes website draws from an elegant brand aesthetic to encompass a clear architecture with simple but powerful navigation. It features clean, modern layouts that are optimised for every device.
Engagement from the front door
The homepage borrows from catalogue and editorial design. Combining skilful art direction with carefully curated content creates an engaging introduction to the Boutique Homes web experience.
The site’s Display Homes catalogue features an integrated map, fast content filtering, clean design and a curated collection of pristine interior photography. Within the listing for each home is a prominent and easy-to-use call to action module for capturing sales leads.
“ It’s been an absolute delight working with the Humaan team over the past 12 months. Having worked with numerous digital agencies prior, it’s refreshing to find an agency that not only has the technical knowledge, but also amazing creative design skills and great project management. The team took the time to really understand our brand ahead of our website build and we are absolutely thrilled with the result. The design, functionality, and user experience is exactly what we were after and we’ve seen noticeable improvements in conversion rate, time on page, and bounce rate when compared with our old site. The professional service and ongoing account management post-launch have also been exceptional. We couldn’t recommend Humaan enough! ”Madeleine Hayes – Brand Manager, Boutique Homes
This section showcases every available Boutique Homes design. Users can browse by facade or floorplan, and filter based on a comprehensive set of home parameters. Each home design listing page is complete with exemplary imagery, downloadable floor plans, a virtual tour, and a prominent lead-capturing call to action feature.
A personalised space
Supporting the brand promise of a personalised experience is a straightforward and visually driven engagement tool that lets homebuyers create bespoke packages to suit their individual needs.
Elegant and easy to use
Adopting a design philosophy of “engagement through ease of use”, the new website supports Boutique’s core business objectives by giving their audience an unsurpassed user experience.