Celebration Homes aims to spark excitement among a target audience of buyers mostly new to the market. They needed a website that would cut through the noise to provide straight talk and personal service while communicating the trustworthiness of the brand.
- Digital Strategy
- User Experience Design
- Responsive Design
- Interactive Components
- Modular Content System
- Highly Custom Build
The Celebration Homes brand experience
The new Celebration Homes website combines a lively, colourful and fun brand aesthetic with a clear architecture and intuitive navigation. The high-impact layouts are optimised for every device.
The Display Homes catalogue features an integrated map, fast content filtering, and a curated collection of bright interior photography. Within each home listing is a prominent and easy-to-use call to action module for capturing sales leads.
Users can browse by facade or floor plan, and filter based on a comprehensive set of home parameters. Each home design listing page is complete with exemplary imagery, downloadable floor plans, and available building customisations.
The Building Hub
Supporting the brand promise of a demystified, personalised experience is a straightforward and visually driven engagement tool — The Building Hub — that walks homebuyers through the naturally complex process of building a new home.
Celebration Homes More Store
The More Store is an exclusive catalogue of luxury extras and premium upgrades. This is a custom-built microsite, featuring ultra-smooth “drag and drop” functionality, for a delightfully simple and straightforward user experience.
Engaging and easy to use
Led by Celebration Homes’ philosophy that building a home is “one of the most exciting things anyone can ever do”, the new website supports their core business objectives by giving the audience an engaging and positive user experience.