The new designFARM website is a premium brand and product showcase for this family-owned commercial and residential furniture retailer.
- User Experience
- Responsive Design
- Flexible Grid Layout
- Custom Development
As a highly respected vendor with a unique personality, designFARM’s web presence would need to capture the flavour of both their brand and their collection.
An eye for design
The website user is encouraged to take a simple and engaging journey into the designFARM brand story. Products and content take centre stage, supported by carefully curated, high-quality images and easy access to key information.
Function and form
A one-page furniture catalogue lets users intuitively search and filter products quickly despite the vast size of the collection. Other custom features include product bookmarks, a blog with attached gallery, and members-only area with a library of exclusive content.
Bold, stylish pieces speak for themselves against a minimalist canvas.
The uniqueness of every item brings this product grid to life, encouraging exploration through colour, shape and texture.
The designFARM website retains integrity and clarity with responsive, optimised layouts and interactions across every device.
An online showroom
The design aesthetic specifically aims to appeal to the tastes of designFARM’s audience, with an organised and tidy appearance that encourages shoppers and industry to explore and engage.