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evokeAG is the brainchild of AgriFutures, an Australian organisation invested in the future of rural industries. Through their annual event and worldwide programs, they aim to bring together a passionate community of farmers, scientists, technologists and startup enterprises to elevate the conversation around the future of food.

  • Digital Strategy
  • User Experience
  • Flexible Grid Layout
  • Responsive Design
  • Intuitive Content Management

Connecting a worldwide community

evokeAG encompasses an “agrifood” innovation community across the Asia-Pacific region and around the world. Its reimagined website represents a shift in emphasis, from simply promoting the annual conference, to connecting a global network through shared experiences and relevant content.

A premium content experience

Our design strategy aimed to maximise engagement through offering a broad range of media within a premium user experience. Tailoring the design to various target audience needs, we provide a curated environment in which visitors can freely explore evokeAG’s wealth of content and event information.

Meaningful engagement for a diverse audience

Designed to work in tandem with AgriFutures’s growAG platform, audiences can seamlessly access content across both websites, thanks to an outstanding clarity of design, intuitive navigation, practical information architecture, and a unified visual identity.

Staying true to their roots

Even with its refreshed editorial focus, the new evokeAG website remains true to its roots. Showcasing innovative news and views from around the world with an enhanced content marketing strategy and comprehensive event details, it highlights the reach and prestige of AgriFutures’s annual conferences while serving as a year-round hub for community developments.

“Humaan have brought the vision we had for the evokeAG. website to life, and far surpassed what we thought was possible to achieve. The team listened closely to what we love about the evokeAG. event and delivered a digital environment to match - making it all seem very easy in the process! From the moment we launched the site, our stakeholders have told us how great it looks and how easy it is to use.”

Pip Grant
Senior Manager, Agrifood Engagement & Events

Best practice digital design

Backed by a flexible platform that allows for future expansion and evolving functionality, the website implements best practice responsive web design to ensure an optimal experience across every device.