We designed and built a multi-faceted website solution to help execute a fresh direction for the Fremantle Arts Centre. The aim was to deliver nothing less than a world-class arts experience for their audience.
- User Experience Design
- Responsive Design
- Modular Content System
- eCommerce
- Member Management
Recognition
Australian Web Awards 2017 Winner, Not for Profit
Seamless exploration of a cultural space
The sophisticated yet simple design emphasises a bold brand palette, vivid imagery and structured content design. Supporting this, a well considered information architecture enables the audience to explore everything the Centre has to offer.
Every aspect of the new website encourages deep engagement. From the user-friendly search and filter functions to the purposefully designed landing pages for each section, the audience is motivated to explore further.
Easy course enrolment
Fremantle Arts Centre course content is uncomplicated and easy to find thanks to an uncomplicated UX and approach to accessibility. Users can easily enrol and pay online in a simple transaction, returning any time to review their account in a custom-built private account area.
Convenient eCommerce for arts organisations
Empowering users with self-management tools facilitates swift transactions for repeat enrolments and visits. Similarly, the ability to purchase memberships online lowers the barrier to entry and encourages convenient member renewals.
“ The prospect of creating a new website can be daunting but Humaan really took the time to understand my vision for how the site would look and function. After a few briefing meetings, they presented a design which perfectly reflected and communicated the Fremantle Arts Centre brand while ensuring a clear, simple user experience. I love the new site! It was and continues to be a pleasure to work with the Humaan team and I would not hesitate to recommend them. ”
Andrea Woods
Marketing & Communications Manager
Customised enrolment and payment facilities
We designed a separate workflow in the CMS for offline enrolments to help streamline the process and increase productivity. This allows Fremantle Arts Centre staff to easily create new profiles in the database and accept payments.
Purpose built for administrative support
Custom functionality allows staff to generate monthly financial and enrolment reports without the need to enlist complex third-party services. Other custom management tools allow staff to see at a glance student contact details and individual needs, which courses meet the minimum criteria to proceed, and allow for easy refunds in the event of a cancellation.
The Found Shop
Found at Fremantle Arts Centre is a purpose-built webstore showcasing the exquisite goods and artwork sourced from WA’s best makers. With its smooth eCommerce experience, it offers Western Australia’s largest range of quality and handmade products — all available for purchase online.
An optimal experience across every device
Large feature imagery and clear calls to action hold attention throughout the shopping journey, with the catalogue and each item listing crafted to offer the optimal experience across every user device.
Maker profiles
Individual maker profiles highlight the creatives behind the catalogue, highlighting the human stories connected to every lovingly handmade creation.
Streamlined sophistication
These customisations transform Fremantle Arts Centre’s web presence into a streamlined and highly sophisticated digital platform.
