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Hawaiian Ride For Youth is Australia’s premier charity event for the prevention of youth suicide and depression. The Ride’s reimagined digital presence encompassed a new website and fundraising platform stacked with sophisticated features designed to offer a premium online experience.

  • Digital Strategy
  • User Experience Design
  • Responsive Design
  • Bespoke Web Application
  • Rider & Team Management
  • Custom Donation Functionality

Recognition

Australian Web Awards 2017
Finalist, Not for Profit
CommArts Webpicks

A team of riders participating in the Ride for Youth

Clarity and credibility

The strategy was simple: intuitive structure and best practice design to ensure a straightforward experience for all.

A visually appealing, donation-focused aesthetic brings the website to life. It is supported by a UX-first approach that conveys the Ride’s purpose with authority and credibility, delivering audience engagement and encouraging public support.

Donation progress indicator featured on the Ride for youth website
Full length screenshot of the Ride for youth donation page

A bespoke donation platform

At the heart of the website is the donation module, a fully featured end-to-end customisation built from the ground up to handle the entire transaction.

Supporters can donate to an individual rider, team, the Tim Anderson Scholarship, or to the Youth Focus organisation through a simple, secure, one-page form. An integrated third-party platform processes online payments and refunds behind the scenes, while additional components generate and send tax invoices both automatically and on-demand.

Administrators can easily reassign and split donations between riders and teams, so no donation is ever lost or forfeited if rider participation changes before the event.

Profile cards featured on Ride for Youth

Purpose-built for riders and teams

“Participant nurture” starts as early as pre-registration. EOI and signup forms are adorned with convenient utilities and self-management features that help riders and supporters make the most of their Hawaiian Ride For Youth fundraising experience.

Riders can log in via Facebook, maintain a supporter profile that persists from year to year. They can also join teams as a primary or reserve, with the ability to switch at any time before the event, as well as create and promote their own events, monitor ongoing expenses, and easily share their campaign on social media.

Meanwhile, team leaders are handed full control over the riders in their group, able to approve (or deny) registrations, allocate and reallocate team members, and manage individual roles within their support crew. Though these operations are technically complex, the principles governing our UI and implementation ensure the experience is always clear and straightforward.

Event management screen on Ride for youth

Custom features for event management

We added supporting features to facilitate the sale and delivery of tickets online and to automate key administrative tasks.

Online ticket sales and payment, along with PDF ticket generation on the fly, removes even more barriers to attracting support. We also included nice-to-have tools for outputting reports and guest lists to improve overall management throughout the event and beyond.

Facilitating the fundraising journey

The key to the success of this website is its ability to support Hawaiian Ride For Youth’s changing needs throughout the event lifecycle.

Stage one sees only high-level content, CRM integration and online donation tools available to ensure a streamlined user and management experience.

In stage two, as riders and supporters come on board, we roll out carefully timed engagement features to maximise information access and exposure.

Finally, in stage three the ride begins. We add a live map so supporters can track the riders as they cover ground between Geraldton, Albany and Perth.

Ride for youth event photos and post event congratulations banner featured on the website

“ Humaan developed an incredibly complex and involved website for the Hawaiian Ride for Youth and we were extremely impressed with the amount of thought and initiative they took in trying to understand every possible scenario that needed a coding solution. Whatever feature or function we could imagine, Humaan could create it through their talented development team. It was an extremely big project to undertake and I think it’s safe to say that the team at Youth Focus, and the wider Ride community, are thrilled with the end result.

Melissa Howie Manager,
Events & Marketing, Youth Focus
Full length screenshot of the Ride for youth Homepage

Close to home

We were proud to take on this ambitious development project, supporting greater visibility and engagement for such a worthwhile cause.