One of Australia’s most successful builders, the Homebuyers Centre serve a target audience of primarily first home buyers. A new Humaan-crafted website would make it even easier to help this market segment realise the Australian dream of home ownership.
- Digital Strategy
- User Experience Design
- Responsive Design
- Modular Content System
- Interactive Components
- Highly Custom Build
The Homebuyers Centre promise
The Homebuyers Centre (HBC) prides itself on offering simplicity and ease in the property market, backed by a 25-year history of coaching people into their first home. Drawing from the brand’s high-impact aesthetic, the new website encompasses these very qualities, combined with clean layouts optimised for every device.
The Display Homes catalogue features an integrated map, filtering options, and a gallery of bright imagery. Each home listing contains downloadable floor plans, premium options, and an easy-to-use call to action module to capture sales leads.
House and Land Packages
This section showcases every available house and land package. Users can browse and filter by location, price and other key home parameters. Each listing page comes complete with decor and premium customisations, location information, floor plans, and a prominent lead-capturing call to action feature.
The Rent Converter is a straightforward audience engagement tool to help prospective homebuyers explore the options within their means. A dedicated finance portal features essential information guides to coach first homeowners through the whole process.
Luxe for less
HBC’s affordability promise is centred on making quality touches accessible to the target market. As such, every home listing features a custom module to highlight these premium inclusions.
A presence built to last
This accessible and responsive new website boasts flexibility and reliability, delivering an optimal user experience across every device.
Homebuyers Centre WA
HBC’s dual presence is expressed through two independent websites that leverage the parent brand’s recognition and trust. The WA website offers additional content specific to the needs and regulations of the Western Australian homebuyers market.
Homebuyers Centre VIC
Likewise, HBC’s presence in Victoria is captured in its own bespoke website with additional content and features tailored to the Victorian market.