The Bullshift Company facilitate a positive communication culture in corporate environments. Through their book, app, workshops and unique blend of humour and wisdom, their mission is to build a culture of openness, honesty and straight talk in the workplace.
- Digital Strategy
- Website Overhaul
- iOS and Android App
- Member Resources
- Intuitive Content Management
Having achieved outstanding results through their workshops and programs, Bullshift were ready to establish their brand and express their remarkable cultural vision through a digital platform.
Reflecting the value and quality of their brand experience is a web presence embodying best practice IA and modern minimal design.
This responsive and optimised approach removes the barriers to accessing content, promoting user engagement and conversion.
We worked closely with Bullshift to develop a members-only area — the “Shift Shed” — where their clients can sign in and access resources for self-learning, as well as teaching packs for client representatives responsible for ongoing Bullshift education.
The Shift Shed is an intuitive digital experience giving clients quick access to material, a direct communication channel to the Bullshift team, and a sense of validation as a “no-bull” communicator.
The Bullshift App
The Bullshift app is a communicator’s companion, allowing Bullshift clients to reference content and access interactive learning components during educational workshops or on the go.
The success of contemporary self-learning apps demonstrates the importance of well-crafted UX. Guided by user feedback, we designed the every part of this app to facilitate ease of use, drive engagement, and deliver maximum value.
Supporting both solo study and interactive classroom learning, the Bullshift app features a wealth of content, integrated media players and content viewers, convenient bookmarking and discovery features, and the brand’s primary engagement tool: the Bullshift Detector.
Straight talk and strong foundations
This new web presence offers a world-class, contemporary user experience — clean design, device responsiveness and WCAG 2.0 AA compliance. And this is only the beginning.