This project came bundled with new organisational goals that included growing Auspire's membership base, encouraging further engagement with school groups, promoting community events, and selling merchandise. Our challenge was to achieve every goal while keeping the site intuitive and easy to use.
Armed with Auspire's reimagined brand, we planned out how the organisation could continue serving their target audience through digital. They'd no longer be a hub just for Australia Day content, but a resource for local councils, schools, community groups and the general public. Going forward, they would aim to be the first port of call for information on events, awards, initiatives, workshops, the ambassador network, and civic & citizenship knowledge.
We laid a strong foundation for this site, harnessing Auspire's wealth of content with a logical information architecture. Then, we identified and designed around clear, distinct calls to action, driving users towards their objectives, whilst facilitating exploration and information discovery.
Key to the success of this website — and to the integrity of Auspire's message — was an accessibility-first creative strategy and a UX-first approach to design. With a site usable by everyone, with WCAG 2.0 compliance underpinning the visual, interactive and technical elements, Auspire make good on their promise of social inclusion from the very first point of contact.
The rolling events calendar promotes Auspire's diverse range of events, giving visitors an accessible, quickly linkable source for referencing and sharing. Handy search and filter tools make it easy to find relevant, local and specific events, or discover upcoming events throughout the year.
Each event's individual page presents a clear and intuitive layout, supporting a range of event types. This support includes calls to action and simple tools for sharing the event on social media, registering interest, and purchasing tickets ahead of time.
The webshop handles all of the product display, member discounts, shopping cart management and checkout processing in a fully integrated workflow. We wanted to make it easy for people to purchase directly through the site, encouraging conversions by reducing user friction and offering a streamlined customer experience.
We set up the site on Wordpress and WooCommerce, a proven platform combination that enables Auspire's in-house staff to manage their own site and eCommerce store. With such robust and flexible infrastructure, the organisation's digital presence can continue to evolve alongside their corporate strategy.