LoyalKaspar are a branding and creative agency based in the US, with a focus on serving the media and entertainment industry. Having outgrown the visual and strategic limitations of their old website, they approached us for a redesign that would more accurately tell the story of their brand as it is today.
As the project unfolded, we learned that LoyalKaspar's story was far richer and more involved than even they had initially realised. They were working simultaneously on redefining their brand voice, uncovering new goals that needed to be woven into the original scope. Every visual, functional and strategic concept would be heavily scrutinised to ensure the final product captured the brand to the degree expected of a creative agency.