Spookfish

Next Generation Aerial Imagery

The changing face of a Western Australian GIS technology company.

Spookfish are innovators in aerial photography. Their breakthroughs in aerial camera systems serve a new generation of geospatial technology, meeting increasing global demand for high-quality 2D and 3D imagery.

We've worked with Spookfish since they first launched in 2015, iterating their website and digital strategy alongside their evolving brand and product, and supporting their business objectives as they continue to grow.

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Spookfish Process

Ready for take-off

Version One exclusively targeted investors, reflecting Spookfish's early days as an adolescent startup. Both the content and design emphasised the potential of the brand and the possibilities of the company's cutting-edge imaging technology.

Branching into
the product offering

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Example of SiteView UI Controls

In Version Two, we expanded their web presence to cater for the B2B market. By then, Spookfish were armed with a clear product offering, a bespoke client engagement approach and successful commercial & industry use cases that demonstrated the applications for their powerful platform.

Investing in practical design to satisfy their captive audience, Spookfish also employ our UI and UX expertise for SiteView, their core retail product, across the Map Interface and Accounts Portal.

Early engagement in this product included delivery of Front End components and structure while Spookfish continued to grow and build their own internal teams.

To this day we still work closely with the Spookfish team to deliver a solution that will draw from familiar and best practice UI patterns, help manage user expectations, and overall helping create an intuitive, market-leading product that truly saves time and delivers value.

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Spookfish SiteView on Desktop Computer

A view of the future

As the company matured in their field, they were ready to approach their consumer audience. Version Three saw improvements to the site's content strategy, information architecture, and visual design.

Our goal at this milestone: to better present Spookfish's suite of products and new solutions in a more market-friendly and conversion-focused environment.

Spookfish Example Use Cases

All of our engagements with Spookfish have challenged us to artfully share their market significance and technology potential in a relatable and engaging way.

Establishing a fundamental brand style from the outset gave us the flexibility to visually shape their story as leaders in their field.

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Framed by contemporary design, smooth transitions and accessible, responsive best practice, Spookfish's content draws and directs their users' attention toward key information, no matter what the device.

Spookfish Variations Block

The company's own high-resolution aerial photography features heavily throughout the design, enhancing form with function, conveying the capabilities of the company's next generation imaging technology.

I can't speak highly enough of the team at Humaan. They listened intently to our requirements and crafted a stunning website that exceeded our expectations, all within a very short timeframe. Working with Humaan is an absolute joy. I'd recommend them in a heartbeat.

Josh Maisey – Head of Digital, Spookfish
Homepage Screenshot

An engaging experience captured in ground breaking technology

The result is an outstanding web presence, matching pace with Spookfish's growth as technological leaders in the GIS market. Through our collaborative relationship with the company's in-house development team, we've been able to ensure they present a fresh perspective of their brand, every step of the way.

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