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User Research & Validation

Strategic foundations lead to better outcomes

User research & validation

Integral to our approach is a comprehensive user research phase, discovering general and niche audience needs through quantitative and qualitative research.


  • What, Why & How

    Get clear insights into target audience goals and pain points, determining key challenges and needs to inform a better product.


  • A/B Testing

    Drawing from years of experience in building products for people, we can design tests that specifically explore what appeals most to your customers.


  • User Interviews

    Our approach includes more personalised user interviews and focus groups to go deeper on broad patterns discovered in the initial user testing stages.


  • Comprehensive Report

    Every research activity informs a comprehensive set of recommendations and specs, suitable for project stakeholders at every organisational level.

Diverse user research and testing

Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.

Design an intuitive product experience

Data informs every design decision we make, a vital strategy when creating eCommerce websites, functional webapps, and conversion-focused journeys like signups, enrolments and checkouts. Using validation methods such as tree testing, targeted A/B testing, and usability testing, we can determine the clearest and most intuitive user workflows for your audience.

Meaningful data analysis and reporting

We can prepare a report of our research findings, written to suit the requirements of your project, stakeholders and organisation. Most of our clients request design concepts, complemented by supporting insights and statistics, but our team can also provide a comprehensive review and analysis, with a full best-practice list of recommendations.

Rewarding partnerships

Behind every best-in-class product is a collaborative agency–client partnership. With an in-house team of strategists, designers, developers and project managers, we can offer diverse perspectives, seamless end results, and a truly collaborative process, no matter what industry you’re in.

They spend the time to understand our business and then solve our challenges with an understanding of our users and top-notch design.
Zane Prickett
Unearthed Solutions
From the very beginning, it was evident that the team truly grasped our brief and vision, effectively translating it into a remarkable reality.
Paula McCarville
Curtin University
It's their ability to interrogate and solve their clients problems that makes them exceptional. I've worked with some great digital agencies over the years, but Humaan delivered the best results.
Dan Stinton
Seven West Media

Understand your audience

Our Expertise

User Experience Design

Our award-winning UX design approach informs every concept, creative solution, key decision, and prototype to help drive your brand forward.

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