Fremantle Arts Centre

A fresh approach for one of Australia's leading arts organisations

Australian Web Awards 2017 Winner badge

Winner Not for profit

A bespoke platform for a
premier arts organisation.

Fremantle Arts Centre needed a website to help generate ticket sales, increase visitation, and better reflect their brand and direction.

We realised early this project would go beyond a mere cosmetic makeover. A multi-faceted solution worthy of a leading Australian arts organisation would truly promote the Centre as a world-class cultural destination and deliver a quality experience for the public.

Fremantle Arts Centre website on tablet

Seamless exploration
of a cultural space

Given the diverse range of what the Centre offers, our challenge was to ensure a seamless experience for audiences as they journey through the new site. We created a sophisticated yet simple visual environment, featuring a bold branding palette, vivid imagery, and structured content design supported by a tidy information architecture.

Fremantle Arts Centre website design components

Every aspect of the new look and feel aims to encourage further engagement, from the well-defined navigation and user-friendly search-and-filter functions, to the purposefully designed ‘first pages’ of each section, giving audiences a taste of what to expect from exploring further.

Fremantle Arts Centre courses

A convenient eCommerce experience

The new course catalogue combines modern practices in UX, design and accessibility to offer a wealth of content that’s uncomplicated and easy to find, while dovetailing smoothly into the online enrolment process. Visitors can search for individual courses, browse by creative stream, or filter specifically by timing or seasonal availability. Once they select a course, they can enrol and pay online in one simple transaction and return later to review their order history in a custom-built private account area.

Fremantle Arts Centre classesFremantle Arts Centre classes

By empowering users with self-management tools we pave the way for swift transactions that encourage repeat enrolments and visitation among a captive audience. Similarly, the availability of membership purchases online lowers the barrier to entry, encouraging both engagement and membership renewals through an easy, convenient channel.

The prospect of creating a new website can be daunting but Humaan really took the time to understand my vision for how the site would look and function. After a few briefing meetings, they presented a design which perfectly reflected and communicated the Fremantle Arts Centre brand while ensuring a clear, simple user experience. I love the new site! It was and continues to be a pleasure to work with the Humaan team and I would not hesitate to recommend them.

Andrea Woods, Marketing & Communications Manager

Customised enrolment
and payment facilities

A separate stream for accepting enrolments via phone or in person is designed into the custom-built backend. Staff can manually create new profiles in their student database and accept electronic payments through the integrated credit card processing platform. This stream is tailored to the Centre’s own administrative processes, reducing the overall learning curve for better productivity.

Purpose built for
administrative support

Simple course and student management features reveal at a glance the courses that meet the minimum enrollee threshold, along with necessary student contact details, special individual needs, and the ability to easily refund course fees in the event of a cancellation.

Centre staff can also generate monthly reports on their courses, enrollees and finances within a familiar system without the need to enlist complex and expensive third-party services.

With these customisations, we transformed Fremantle Arts Centre’s digital presence into a sophisticated solution, capable of streamlining the Centre’s administrative efforts and supporting its day-to-day operations.

Hpmeage Screenshot