The Hospital Research Foundation Group is South Australia’s chief advocacy and charitable organisation with a simple mission of improving the health and well-being of its entire community.
The rapid growth of the foundation's charity brands and support service portfolio required a website strategy that gave each brand its own identity and marketing capabilities, combined with an ability to leverage the reach and salience of the Foundation's master brand.
This brand architecture infrastructure was fortified by a technical development process that streamlined website administration, content management and donation revenue activity, allowing all the brands to be serviced centrally.
This scalable future-proofing of both the UX and technical infrastructure has enabled the Foundation to maintain its acquisition strategy and achieve further growth whilst staying true to its core mission and values.
- Digital Strategy
- UI & UX Design
- API Integration
- Donations Platform