WA Good Food Guide

A gourmet website for a fine dining publication

Bringing a paper publication into the digital age

The WA Good Food Guide celebrates Western Australia’s Top 50 restaurants, as deemed by the West Australian Good Food Guide Awards. Originally a paper publication, they came to us ready to establish a fresh digital presence, engaging its audience with a gourmet digital experience.

The WA Good Food Guide Homepage

Content agnosticism with a minimal style

With lush food and venue imagery an integral part of the content strategy, we incorporated a black-and-white minimal style, inspired by magazine editorial — a design that would step aside and let the photos lead the way.

This degree of ‘content agnosticism’ wasn’t just a design decision, but a strategic call too. As the photos would come from a diverse group of sources, it was essential that the site’s look and feel remain visually neutral, so as not to stylistically favour any one venue.

Designing for flexibility

Because we couldn’t guarantee consistency in the art direction or quantity of content from the restaurants, we opted for a highly flexible grid design that could adapt to various photographic styles and available text & images.

This ensures the overall aesthetic would always look harmonious and curated, presenting every venue in its best light no matter what information they supplied.

The WA Good Food Guide restaurant grid item
The WA Good Food Guide restaurant grid item
The WA Good Food Guide restaurant grid item
The WA Good Food Guide restaurant grid item
The WA Good Food Guide restaurant grid item

Grid view vs Story view

Given the subject matter, we understood the audience would engage with the Top 50 in a couple of different ways. For visitors wanting to compare venues quickly, we default to the Grid View, offering a high-level overview of restaurants, ratings, price ranges, and locations.

For visitors wanting deeper engagement, the Story View, offers a feel reminiscent of flipping through a lifestyle catalogue. It features bigger visuals, more detail about the venue, and a taste of what makes each establishment so special.

The WA Good Food Guide restaurant grid item
The WA Good Food Guide restaurant grid item
The WA Good Food Guide restaurant grid item
The WA Good Food Guide, viewed on iPad

A butter-smooth reading experience

What we could count on was the quality of imagery — vivid, beautiful, high-resolution photos that, even when optimised, could potentially impact the user experience due to the increased page weight. So we included features to ensure sustained page performance in the face of large and unpredictable content.

Animations and visual enhancements are carefully timed for a butter-smooth visual experience, based on what the user is currently seeing and doing on the site. With this custom ‘lazy loading’ approach, we could deliver snappy load times across the whole site, even on our heaviest pages.

Screenshot of WA Good Food Guide homepage in full

Engaging visitors with a gourmet digital experience

We were mindful of the high standard set by the publication’s paper origins. With its flexibility, context awareness and ease of use, the WA Good Food Guide’s new website serves up quality and prestige, seamlessly translated from print to digital.

Visit Site