Musings on design, experience and technology.
Articles
What does a good website cost?
Cost alone is a poor marker for project success. Instead, a focus on quality leads to longer-lasting success as you minimise technical debt, maintenance costs and website “erosion”.
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Understanding WCAG 2.2
WCAG 2.2 brings nine new accessibility criteria, with several targeting cognitive and learning barriers. With these changes come clearer plans for building websites that don’t leave users lost or stuck.
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How deep do we dive?
Lean user research uses lightweight and targeted strategies to gain lots of insight for relatively less cost. Early, nimble research helps catch critical ‘unknown unknowns’ and incorrect assumptions before they can jeopardise the project budget.
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Surfacing content for LLMs
GEO focuses on LLMs and AI assistants that summarise, synthesise, or directly answer user questions. Focus on high-quality content and deep expertise in your topic to remain relevant in the new world of LLM search.
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Turning insight into impact
Empathetic design is the practice of crafting products that respect the human experience. While empathy-based work may take longer or cost more, the value proposition and results promote stronger engagement and better outcomes.
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Accessibility means designing for yourself too
Accessibility isn’t just for “other people”, it’s for all of us, including you. Whether it’s a migraine, slow internet, or simply growing older, everyone faces temporary or permanent limitations at some point, making accessible design a gift to your future self.
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How good design shows your brand is credible
Your website is more than just a digital storefront, it’s a reflection of your brand’s values, priorities and trustworthiness. When designed with care, clarity and personality, it quietly reassures users that your business is worth engaging with.
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Writing effective, user-centered content
Good writing isn’t always good web writing. This article breaks down how to write clear, useful, and human-focused website content that actually works, from getting to the point fast to writing for real people, not just search engines.
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The power of good copy (whatever that means)
Not all good copy is created equal. While sharp words can drive clicks and conversions, truly good copy respects the reader, delivering clarity, honesty and value, not just results.
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UX, UI and more: A practical explainer
UX is often confused with related terms like UI, strategy, and responsive design — but each plays a distinct role in shaping digital experiences. This article unpacks the differences, offering a clear breakdown of what these disciplines mean and how they work together.
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